a focus group is a qualitative research methodology that explores the opinions of participants. the participants can be your customers, your prospects, or consumers in general.
conducting several representative focus groups will provide information about attitudes, perception, and the thinking process of participants with regard to you products or services. unlike online and telephone surveys which limit expression, focus groups allow your customers (or consumers) to talk in great detail.
generally, focus groups consist of 8 - 12 randomly selected and/or demographically targeted participants representing segments of a population of customers or consumers. a professional moderator will guide an exploratory conversation of pre-planned topics. usually, focus groups are recorded - video and/or voice - and then transcribed for analysis purposes.
for assistance with your next focus group, contact:
rich koster @ 678.234.1758